The Target: Prevention economy drivers willing to invest in "professional-grade at-home solutions."
Key Ingredients & Research Rationale:
Diamond Powder - Justifies premium pricing for prevention-focused millennials
GinTONIQ® Fermented Complex - Leverages "K-beauty fermented ingredient" trend dominance
Peptide blend - Anti-aging actives for 69% with managed vision care benefits
Luxury texture - Creates "accessible luxury" positioning for stolen moments
Formula Strategy: Immediate luxury experience (diamonds) + long-term prevention (peptides) = perfect millennial value proposition.
The Target: 49% of men spending more on quality skincare, 45% want multifunctional products.
Key Ingredients & Research Rationale:
Caffeine - Instant depuffing for "professional appearance focus"
Dual Peptides - Market research shows "unprecedented peptide growth" in 2025
Fast-absorb gel - Serves "convenience-driven, results-oriented" male preference
Cocoa butter base - Rich moisture without greasy feel busy dads reject
Formula Strategy: One product solving multiple concerns (puffiness + lines + hydration) because men want efficiency, not routines.
The Target: 83% make purchases based on content creators, scrutinize ingredient lists, demand sustainability.
Key Ingredients & Research Rationale:
Sea Water + Ocean Algae - Aligns with "sustainability non-negotiable" Gen Z values
7-ingredient formula - Meets "clean formulation" transparency demands
Minimal processing - Gentle enough for 44% who "find eye care challenging"
Blue economy sourcing - Creates sharable sustainability story for social content
Formula Strategy: Clean credentials + gentle efficacy + environmental story = content creator gold and lifetime Gen Z loyalty.
The Target: Prevention economy drivers willing to invest in "professional-grade at-home solutions."
Key Ingredients & Research Rationale:
Diamond Powder - Justifies premium pricing for prevention-focused millennials
GinTONIQ® Fermented Complex - Leverages "K-beauty fermented ingredient" trend dominance
Peptide blend - Anti-aging actives for 69% with managed vision care benefits
Luxury texture - Creates "accessible luxury" positioning for stolen moments
Formula Strategy: Immediate luxury experience (diamonds) + long-term prevention (peptides) = perfect millennial value proposition.
The Target: 49% of men spending more on quality skincare, 45% want multifunctional products.
Key Ingredients & Research Rationale:
Caffeine - Instant depuffing for "professional appearance focus"
Dual Peptides - Market research shows "unprecedented peptide growth" in 2025
Fast-absorb gel - Serves "convenience-driven, results-oriented" male preference
Cocoa butter base - Rich moisture without greasy feel busy dads reject
Formula Strategy: One product solving multiple concerns (puffiness + lines + hydration) because men want efficiency, not routines.
The Target: 83% make purchases based on content creators, scrutinize ingredient lists, demand sustainability.
Key Ingredients & Research Rationale:
Sea Water + Ocean Algae - Aligns with "sustainability non-negotiable" Gen Z values
7-ingredient formula - Meets "clean formulation" transparency demands
Minimal processing - Gentle enough for 44% who "find eye care challenging"
Blue economy sourcing - Creates sharable sustainability story for social content
Formula Strategy: Clean credentials + gentle efficacy + environmental story = content creator gold and lifetime Gen Z loyalty.
